If you run a Shopify store and want a Trustpilot alternative, this page is for you. Trustpilot's Shopify path is doable but painful: their direct integration requires the Standard plan (€199/mo+), the widget is a heavy iframe, and you can't pull Shopify-verified order data into review invitations without the Pro tier.
Rated Stores was built differently. Here's the Shopify-specific install path.
Why Shopify merchants pick Rated Stores over Trustpilot
| Friction | Trustpilot | Rated Stores |
|---|---|---|
| Shopify order-verified reviews | Pro plan only (€499+/mo) | Free tier |
| Shopify integration cost | Standard plan + custom dev | Free embed, no app needed |
| Widget bundle on product pages | Iframe (~150KB+) | <30KB inline |
| Rich snippet stars in Google | (paid tier) | (all tiers) |
| Time to first review | 1–3 days (review queue) | Same day |
| Multi-source (combine with Etsy / Google) |
10-minute install
1. Sign up at ratedstores.com — free, no credit card.
2. Claim your Shopify domain as a company profile (auto-scraped basic info from your store).
3. Connect Shopify via OAuth — Settings → Integrations → Shopify. Authorise. Done.
4. Configure review invitations
- Trigger: order fulfilled (or X days after fulfilled)
- Sender domain: your store's email
- Template: pick from 6 pre-built or build your own with the template builder
5. Embed the widget on product pages
- Theme editor → Custom HTML section on product template
- Paste:
<div class="rated-stores-widget" data-settings='{"id":"YOUR-ID","type":"product"}'></div>
<script src="https://widgets.ratedstores.com/latest.js" defer></script>
- Save. Reviews show on next page load.
6. (Optional) Embed an overall store rating on your homepage / footer:
<div class="rated-stores-widget" data-settings='{"id":"YOUR-ID","type":"badge"}'></div>
Done. Reviews start flowing on the next order fulfilment.
What you keep from Trustpilot (if you've used it before)
- Historical reviews — see Migrate from Trustpilot for the import path.
- Google Seller Ratings — same XML feed format, reconnect via Google Merchant Center.
- TrustBox-style widgets — pick
type: "trust-box"for visual parity.
What you gain
- Free tier with no review cap — Trustpilot's free tier is a placeholder profile.
- Shopify-verified badge on every review collected via Shopify orders (replaces Trustpilot's "Verified Order" badge).
- Public profile page at
ratedstores.com/reviews/yourstore— ranks for "[your brand] reviews" Google searches independently of your Shopify domain. - Multi-source aggregation — combine Shopify reviews with Google reviews, Etsy reviews, Trustpilot history (if imported), Instagram UGC. One widget, one combined rating.
- AI summary at the top of your product page reviews (premium plan).
FAQ
Q: Do I need a Shopify app? A: No. Pure HTML embed + OAuth connection. No Shopify App Store install required.
Q: Does it work with my theme? A: Yes — Shadow DOM isolation means the widget looks identical across Dawn, Refresh, Sense, Studio, Impulse, and all custom themes.
Q: What about Shop App reviews? A: Separate — Shop App reviews live in Shopify's ecosystem. We complement them, not replace.
Q: Will my Trustpilot widget keep working during transition? A: Yes — install both side-by-side for 30 days. Once Rated Stores is collecting normally, remove the Trustpilot embed.
Q: How does the price compare? A: Trustpilot Standard: €199/mo. Trustpilot Pro: €499+/mo. Rated Stores: free to start, Premium is flat-rate (typically 60–80% less than equivalent Trustpilot tier).
Start free → · Full Trustpilot comparison · Migrate from Trustpilot · Best Shopify review app