Want to display your Google reviews on your website? Rated Stores' Google Reviews widget pulls reviews from your Google Business Profile and embeds them as a fast, customisable widget — with the rich-snippet stars in Google search that iframe-based competitors can't deliver.
This page covers what makes our Google Reviews widget different from Elfsight, Common Ninja, EmbedSocial, and other widget aggregators.
Why Embed Google Reviews?
Google reviews are the most trusted user-generated content online. Embedding them on your site:
- Boosts conversion — visitors see real social proof from a brand they trust
- Increases time-on-page — review content adds value beyond your product copy
- Improves SEO — when injected as JSON-LD, Google shows star ratings directly in search results
The catch: not all widgets pass SEO value to your page. Most do not.
The Iframe Problem (Most Widgets)
Tools like Elfsight, Common Ninja, and POWR render their Google reviews widgets inside <iframe> tags. Google indexes iframe content as a separate document — your page does not get credit for the reviews shown.
You'll never see star ratings in search results from iframe-based widgets. Architecturally, this isn't fixable.
How Rated Stores Solves It
Rated Stores widgets render via Shadow DOM (modern browser-native isolation) and inject JSON-LD review schema directly into your page HTML. Google sees the reviews, indexes them as part of your page, and shows star ratings in search results.
For ecommerce stores, rich-snippet stars typically deliver 15-30% CTR uplift in search — one of the highest-leverage SEO changes you can make.
Features of Our Google Reviews Widget
- Auto-sync from your Google Business Profile (or Google Place ID)
- JSON-LD rich snippets injected into your page
- Multiple display styles — list, carousel, masonry, badge, floating badge, ticker, trust seal
- Live editor — colors, fonts, layout, source filters, mobile preview
- AI summary (paid plans) — Gemini-generated pros/cons block above your reviews
- Verified-customer checks for UK/EU compliance
- Free tier with unlimited views (branded with Powered-by-Rated-Stores attribution)
- One-line embed — works on any website (Shopify, Wix, Squarespace, WordPress, Webflow, custom HTML)
Setup in 3 Steps
- Sign up free at ratedstores.com — no credit card.
- Connect Google — paste your Google Place ID or business URL. Reviews import in minutes.
- Customise + embed — pick a widget style, adjust colors/fonts, copy one-line
<script>tag, paste on your site.
Most stores are live in under 10 minutes.
Embed Code Example
Once configured, your embed looks like this:
<div class="rated-stores-widget" data-settings='{"id":"your-id","type":"list"}'></div>
<script src="https://widgets.ratedstores.com/latest.js" defer></script>
One line. Works anywhere HTML works.
Pricing
- Free tier — list widget, unlimited views, Powered-by-Rated-Stores attribution
- Paid plans — additional widget styles, AI summary, brand removal, multi-source aggregation, higher collection limits
No per-view caps. Display reviews on a million-pageview site without upgrading.
Comparison: Rated Stores vs Other Google Reviews Widgets
| Feature | Most Widgets (Elfsight, etc.) | Rated Stores |
|---|---|---|
| Rich snippets in Google search | ❌ Iframe blocks Google | ✅ JSON-LD injected |
| Free tier | Limited monthly views | Unlimited views, branded |
| Display styles | 1-2 styles | 15+ styles |
| AI summary | ❌ | ✅ (paid plans) |
| Multi-source aggregation | Google only | Google + 18 other sources |
| Verified reviewer checks | ❌ | ✅ |
| Performance | Iframe = slow | Shadow DOM, sub-30KB |
FAQ
Do I need a Google Business Profile? Yes — Google reviews require one. Sign up free at business.google.com.
Can I show only 5-star reviews? Yes, source filters let you display any rating range, hide specific reviews, or feature selected ones.
Will the widget slow my site down? No — sub-30KB bundle, async loaded, Shadow DOM isolated. No CSS conflicts, no layout shift.
Can I use this on Shopify / Wix / Squarespace / WordPress? Yes — one-line embed works on any platform that accepts HTML or <script> tags.
Do I keep ownership of my reviews? Reviews remain on your Google Business Profile. Rated Stores syncs and displays — it doesn't take ownership.
Get Started
Sign up free → and embed your Google reviews in under 10 minutes.