Looking for a free reviews widget that doesn't cap views, doesn't expire after a trial, and actually shows up in Google search results? Rated Stores' free tier embeds reviews on your website with no cost and no limits on display.
What "Free" Actually Means
Most "free" review widgets are either:
- Trial-based (Trustmary, EmbedSocial) — free for X days then forced upgrade
- View-capped (Elfsight, Common Ninja, Taggbox) — free up to N views/month then paywalled
- Branding-locked with weak features (POWR free tier)
Rated Stores' free tier is permanently free with unlimited widget views. The only trade-off: a "Powered by Rated Stores" attribution link below the widget. Remove it by upgrading.
What You Get on the Free Plan
- Review List widget (the most-requested style)
- Unlimited widget views — no monthly caps
- Up to N connected sources (Google, Trustpilot, Etsy, Judge.me, Yotpo, etc.)
- Live editor — colors, fonts, layout, source filters
- Rich-snippet SEO — JSON-LD injected into your page
- Mobile-responsive, accessible, Shadow-DOM isolated
- Powered by Rated Stores attribution link (dofollow back to us — that's the trade)
What's Gated to Paid Plans
- 14+ additional widget styles (carousel, badge, masonry, spotlight, ticker, floating badge, trust seal, activity toast, etc.)
- AI summary of reviews above the list
- AI reply assistant for responding to reviews
- Brand removal — hide the Powered-by attribution
- Higher source-connection limits
- Verified-reviewer compliance flow
Setup
- Sign up free at ratedstores.com — no credit card
- Connect a review source (Google, Trustpilot, Etsy, Judge.me etc.)
- Customise the list widget — colors, fonts
- Copy the one-line
<script>and paste on your site
Embed Code Example
<div class="rated-stores-widget" data-settings='{"id":"your-id","type":"listlite"}'></div>
<script src="https://widgets.ratedstores.com/latest.js" defer></script>
Why the Free Plan Isn't Crippled
Most "free" review widgets are deliberately bad — so you upgrade. Our free plan is actually useful because:
- SEO benefits work on free — JSON-LD rich snippets included
- No view caps — display reviews on million-pageview sites without paying
- Multi-source connections — aggregate Google + Trustpilot without upgrading
- Customisable — full live editor included
- Shadow DOM + sub-30KB bundle — fast on every plan
We're confident enough in our paid features to give the free tier real value.
Comparison
| Feature | Elfsight Free | Common Ninja Free | Rated Stores Free |
|---|---|---|---|
| View cap | 200/month | Limited | Unlimited |
| Display styles | 1 | 1 | 1 (list) |
| Multi-source | ❌ | ❌ | ✅ |
| Rich snippets | ❌ (iframe) | ❌ (iframe) | ✅ (JSON-LD) |
| Live editor | Limited | Limited | Full |
| Branding | "Made by Elfsight" | "Common Ninja" | "Powered by Rated Stores" (dofollow) |
FAQ
Will the free plan ever require payment? Not for what's included today. We may add new features behind paid tiers — existing free features stay free.
Can I remove the Powered-by attribution? Yes — upgrade to any paid plan and the attribution drops automatically.
How many reviews can I display? Unlimited reviews from up to N connected sources on the free plan.
Is there a credit card on signup? No — free signup, no card required.
Get Started
Sign up free → — no credit card, no trial, just a working widget.