Most "free Trustpilot alternatives" require a credit card, cap functionality at trial level, or quietly upsell you within a week. Rated Stores has a genuinely permanent free tier — no card, no cap on widget views, no trial countdown.
This page covers what the free tier includes, what it doesn't, and how it compares to Trustpilot's "free" plan.
What Trustpilot's "free" tier actually gives you
- A claimed company profile (anyone can read your reviews)
- No invitation system (paid plans only)
- No widget for your website (paid plans only)
- No analytics dashboard (paid plans only)
- No control over fake review removal speed (queued behind paid customers)
- Competitor ads displayed on your profile
It's effectively a public listing, not a working review platform.
What Rated Stores' free tier actually gives you
- Public profile page (
ratedstores.com/reviews/yourstore) - Review invitations (Shopify orders, manual list upload, API)
- Embed widget for your site (multiple styles, sub-30KB)
- Dashboard with response analytics
- Multi-source aggregation (connect Google + Etsy + Facebook etc.)
- No competitor ads on your profile, ever
- Same 48–72h flagged-review review cycle as paid plans
What's paid in Rated Stores
We're transparent about what's behind the paywall:
- AI summary block above your reviews (Gemini-powered pros/cons)
- AI reply assistant (DeepSeek-suggested drafts)
- Video reviews at scale
- Advanced widget customisation (custom CSS, white-label)
- Bulk invitation sends above 500/month
- Priority response on flagged reviews (24h vs 48–72h)
- Removing "Powered by Rated Stores" branding from the widget
If you don't need any of those, the free tier is genuinely all you need.
Free-tier comparison
| Feature | Trustpilot Free | Rated Stores Free |
|---|---|---|
| Public profile | ✅ | ✅ |
| Review invitations | ❌ | ✅ |
| Site widget | ❌ | ✅ |
| Dashboard analytics | ❌ | ✅ |
| Multi-source aggregation | ❌ | ✅ |
| Flagged-review SLA | Paid customers prioritised | 48–72h for all |
| Competitor ads on profile | ✅ shown | ❌ never |
How to get started
- Sign up — no credit card.
- Claim your company profile by entering your domain.
- Connect Shopify / your store / external sources.
- Send your first review invitation.
- Embed the widget on your site.
That's it. Stay on free forever if you want.
FAQ
Q: Is the free tier permanent or a trial? A: Permanent. No countdown, no card required.
Q: What if I outgrow the free tier? A: Upgrade to Premium when (and if) you need AI features, video, or invitation volume above 500/month.
Q: Can I import existing Trustpilot reviews on the free tier? A: Yes — see migrate from Trustpilot.
Q: What's the catch? A: There isn't one for free-tier users. We make money on Premium subscriptions when teams want AI and advanced widgets. Free tier is genuinely free, indefinitely.
Start free → · Trustpilot alternative explained · Migrate from Trustpilot