Loox is the default photo-review app for tens of thousands of Shopify stores. Beautiful UI, polished install, deep Shopify integration. But Loox is also one of the most expensive review apps in the Shopify App Store — and it only collects reviews from Shopify orders.
If you're a Shopify merchant weighing Loox vs Rated Stores in 2026, here's the honest breakdown.
Loox in one paragraph
Loox is a Shopify-native review app focused on photo and video reviews. It auto-sends review request emails after Shopify orders ship, customers reply with photos, and Loox renders them on product pages. Pricing starts around $9.99/month and climbs fast with order volume.
Rated Stores in one paragraph
Rated Stores is a multi-source review platform. It collects reviews from Shopify orders plus Google, Trustpilot, Etsy, Facebook, Yotpo, Judge.me, Feefo, Instagram and 11 other sources — and aggregates them into one unified widget with a combined rating. Free tier includes unlimited widget views.
Side-by-Side
| Feature | Loox | Rated Stores |
|---|---|---|
| Starting price | $9.99/mo (1–100 orders) | Free |
| Order volume cap on free | n/a (no free tier) | Unlimited views |
| Sources | Shopify orders only | 19+ sources |
| Photo reviews | ✅ | ✅ |
| Video reviews | ✅ (Advanced+) | ✅ |
| Rich snippets | ✅ | ✅ |
| AI review summary | ❌ | ✅ |
| AI reply assistant | ❌ | ✅ |
| Multi-source aggregate rating | ❌ | ✅ |
| Public company profile page | ❌ | ✅ (ratedstores.com/reviews/yourstore) |
| Migrate from Loox | n/a | ✅ migrate tool |
Where Loox wins
- Polish and brand recognition in the Shopify ecosystem. If you only sell on Shopify and want the deepest theme integration, Loox is hard to beat.
- Email deliverability at scale — Loox has been sending review-request emails for years and their domain reputation is strong.
Where Rated Stores wins
- Multi-source coverage. Loox only sees Shopify orders. If you also sell on Etsy, have a Google Business Profile, or want to surface your Trustpilot rating on your store, Rated Stores aggregates all of it.
- Free tier is actually free. No view cap, no order cap. Loox has no free tier at all.
- Public profile page that ranks in Google. A
/reviews/yourstorepage on Rated Stores compounds your SEO. Loox reviews live inside your Shopify product pages only. - AI features (summary, reply assistant, fake-review detection) included on paid plans.
Migrating from Loox
Already on Loox and want to switch? Our migrate-reviews tool detects your existing widget, connects your sources, and helps you replace the embed. Most teams complete the switch in under 30 minutes.
If you sell on multiple channels (Shopify + Etsy, Shopify + Amazon, Shopify + retail), the multi-source aggregation alone usually justifies the move.
FAQ
Q: Can Rated Stores import my existing Loox reviews? A: Yes — if Loox can export them (CSV from the Loox dashboard), import them into Rated Stores. We're also working on direct API integration.
Q: Does Rated Stores work with my Shopify theme? A: Yes. Same install pattern as Loox — paste an embed snippet into your theme.liquid or use a Custom HTML section. Shadow DOM isolation means it looks identical across themes.
Q: How much do you cost vs Loox at scale? A: Loox tiers up by order volume — at 500 orders/month you're looking at $34.99/month, at 2000 orders you're at $299.99/month. Rated Stores premium is flat-rate and includes AI features Loox doesn't have at any tier.
Q: Will I lose my photo reviews if I switch? A: No — re-import via CSV, or run Loox and Rated Stores in parallel during the transition.
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