Trustpilot has dominated the online review space for nearly two decades. But as we move into 2025, many business owners are looking for Trustpilot alternatives.
Whether it's due to rising costs, concerns about "pay-to-play" bias, or the desire for more modern features like blockchain verification, the market for review platforms is shifting.
Here are the top 5 Trustpilot alternatives for 2026.
1. Rated Stores (The Best for Transparency)
Rated Stores is the newest player on this list, but it’s specifically designed to address the biggest complaints about legacy platforms.
- Why it’s a great alternative: It uses a weighted scoring algorithm and blockchain technology to ensure reviews are 100% authentic and unalterable.
- Best for: Brands that want to lead with honesty and transparency.
- Key Feature: Automated order verification via Shopify, Etsy, and WooCommerce sync.
2. REVIEWS.io (The Best for Visual Marketing)
REVIEWS.io has built a strong reputation by offering excellent visual review tools and social media integrations.
- Why it’s a great alternative: Their pricing is generally more flexible than Trustpilot’s, and they offer great tools for collecting user-generated content (UGC) like photos and videos.
- Best for: E-commerce brands with highly visual products (fashion, home decor, etc.).
3. Feefo (The Best for Invite-Only Reviews)
Feefo operates on a "closed" model, meaning only verified customers can leave reviews.
- Why it’s a great alternative: It virtually eliminates the risk of "drive-by" fake reviews because every review is tied to a specific transaction.
- Best for: Large enterprises and service providers who want strict control over who can review them.
4. G2 (The Best for B2B and SaaS)
If you operate in the Software-as-a-Service (SaaS) or B2B space, Trustpilot may not be the right fit at all.
- Why it’s a great alternative: G2 is the industry standard for business software reviews. Their grid reports and category rankings carry significant weight in the tech world.
- Best for: Tech companies and B2B service providers.
5. Google Business Profiles (The Best for Local SEO)
While not a dedicated "management platform" in the same sense, Google remains the most important place for local reviews.
- Why it’s a great alternative: It’s free, and it has the most direct impact on your local search rankings.
- Best for: Local businesses like restaurants, contractors, and retail shops.
Summary: Which Alternative Should You Choose?
| Goal | Recommended Platform |
|---|---|
| Ultimate Transparency | Rated Stores |
| Visual UGC & Marketing | REVIEWS.io |
| Verified Invitations Only | Feefo |
| B2B / Software Authority | G2 |
| Local Search Dominance |
Conclusion: Why the Move Away from Trustpilot?
The trend in 2025 is clear: consumers and businesses both want more transparency. Platforms that are seen as favoring paying customers are losing ground to those that prioritize unbiased data.
If you're ready to make the switch, start by evaluating your specific needs. Are you looking for lower costs? Better SEO? Or more authentic customer relationships?
Explore Rated Stores Business Plans →